Wichita Falls Insights

Wichita Falls has a growing population of approximately 103,000 and serves as the central hub for a rural trade area spanning 60 miles in almost every direction. We’re located just two hours from the Dallas/Fort Worth and Oklahoma City metro areas, offering a quick hop to big-city excitement and a relaxing drive back to hometown comfort.

With a strong government, manufacturing, and retail economic base, opportunities abound for people from all walks of life to pursue careers of their choice. Sheppard Air Force Base (SAFB) is also located here, serving as a training center for Euro-NATO Joint Jet Pilot Training and attracting visitors and residents from around the world.

Midwestern State University in Wichita Falls is a fully accredited institution offering a wide range of programs. Other nearby educational institutions include the University of North Texas and Wayland Baptist University, all of which provide diverse degrees and flexible class schedules.

Wichita Falls is home to several school districts, including Wichita Falls ISD (WFISD), which ranks among the top 10% nationally, according to SchoolMatch consulting. WFISD offers career centers, accelerated learning programs, technology labs, and allows high school students to earn up to 36 hours of college credit. The district also offers magnet programs that empower students to shape their curriculum in math, science, technology, global communications, visual and performing arts, foreign language, biology, and engineering.